Items where Author is "Streder, Ruth Salomea"
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Journal Article
Salciuviene, Laura and Ghauri, Pervez and Streder, Ruth Salomea and De Mattos, Claudio (2010) Do brand names in a foreign language lead to different brand perceptions? Journal of Marketing Management, 26 (11-12). pp. 1037-1056. ISSN 0267-257X