Items where Author is "Stokburger-Sauer, Nicola"

Journal Article

Matzler, Kurt and Strobl, Andreas and Stokburger-Sauer, Nicola and Bobovnicky, Artur and Bauer, Florian (2016) Brand personality and culture : The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions. Tourism Management, 52. pp. 507-520. ISSN 0261-5177

Teichmann, Karin and Stokburger-Sauer, Nicola and Plank, Andreas and Strobl, Andreas (2015) Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities. Psychology and Marketing, 32 (3). pp. 341-355. ISSN 0742-6046