Items where Author is "Sternquist, Brenda"

Journal Article

Runyan, Rodney C. and Sternquist, Brenda and Chung, Jae-eun (2010) Channel relationship factors in cross-cultural contexts : antecedents of satisfaction in a retail setting. Journal of Business Research, 63 (11). pp. 1186-1195. ISSN 0148-2963

Sternquist, Brenda and Runyan, Rodney C. and Chen, Zhengyi (2008) The use of buying committees by Chinese retailers : the effects of environment and strategy upon structure. Journal of Retailing and Consumer Services, 15 (2). pp. 93-103. ISSN 0969-6989