Items where Author is "Singh, Ramendra"

Mason, Katherine Jane and Chakrabarti, Ronika and Singh, Ramendra (2017) Markets and marketing at the bottom of the pyramid. Marketing Theory, 17 (3). pp. 261-270. ISSN 1470-5931

Mason, Katy and Chakrabarti, Ronika and Singh, Ramendra (2013) What are bottom of the pyramid markets and why do they matter? Marketing Theory, 13 (3). pp. 401-404. ISSN 1470-5931

Tarafdar, Monideepa and Singh, Ramendra and Anekal, Prashanth (2013) Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid : a market separations approach. Journal of Information Technology, 28 (4). pp. 279-295. ISSN 0268-3962

Tarafdar, Monideepa and Anekal, Prashanth and Singh, Ramendra (2012) Market development at the bottom of the pyramid : examining the role of information and communication technologies. Information Technology for Development, 18 (4). pp. 311-331. ISSN 0268-1102

Tarafdar, Monideepa and Singh, Ramendra (2011) A market separations perspective to analyze the role of ICT in development at the bottom of the pyramid (ROP). In: Proceedings of the Fourth Annual SIG Globdev Workshop, Shanghai, December 2011 :. Association for Information Systems, CHN.