Items where Author is "Simões, Cláudia"

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Journal Article

Siebert, Anton and Gopaldas, Ahir and Lindridge, Andrew and Simões, Cláudia (2020) Customer Experience Journeys : Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84 (4). pp. 45-66. ISSN 0022-2429

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