Items where Author is "Sievert, Jens"

Journal Article

Dost, Florian and Sievert, Jens and Kassim, David (2016) Revisiting firm-created word of mouth : High-value versus low-value seed selection. International Journal of Research in Marketing, 33 (1). pp. 236-239. ISSN 0167-8116

Contribution in Book/Report/Proceedings

Dost, Florian and Sievert, Jens and Oetting, Martin (2011) Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. In: NA - Advances in Consumer Research :. UNSPECIFIED, pp. 410-416.