Items where Author is "Shahid Sameeni, Maleeha"

Journal Article

Shahid Sameeni, Maleeha and Ahmad, Wasim and Filieri, Raffaele (2022) Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : The moderating role of betrayal discovery mode. Journal of Business Research, 141. pp. 137-150. ISSN 0148-2963