Items where Author is "Schlegelmilch, Bodo B."

Awanis, Sandra and Schlegelmilch, Bodo B. and Cui, Charles Chi (2017) Asia’s materialists : Reconciling collectivism and materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506

Awanis, Sandra and Schlegelmilch, Bodo B. and Cui, Charles C. (2016) The Myth of Self-Centeredness in Materialism : Reconciling Collectivism and Materialism in Asia. In: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) . Springer, Cham, pp. 183-184. ISBN 9783319298764

Awanis, Sandra and Schlegelmilch, Bodo B. (2014) The effects of consumer expectations on credit card overuse. In: Academy of International Business (AIB) Conference, 2014-06-23 - 2014-06-26.