Items where Author is "Sanghavi, Nitin"

Contribution in Book/Report/Proceedings

Sanghavi, Nitin and De Mattos, Claudio and McGuffog, Mary and Kumar, Jain and Salciuviene, Laura (2016) The Role of Online Reviews in Services Sector and Implications for Services Firms. In: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham, pp. 849-850. ISBN 9783319298764

Contribution to Conference

De Mattos, Claudio and Salciuviene, Laura and Sanghavi, Nitin (2019) The mediating effect of the strategic consistency between altruistic orientation and SME sustainability image. In: 16th International Conference of the Society for Global Business & Economic Development (SGBED), 2019-06-10 - 2019-06-12, ESPM Tech Campus.

De Mattos, Claudio and Salciuviene, Laura and Sanghavi, Nitin and Yuan, Zhe (2015) Developing the brand of Chinese cars abroad : the case of the United Kingdom. In: Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), 2015-12-10 - 2015-12-11, Nanjing University of Finance and Economics.