Items where Author is "Ruihley, Brody J."
Group by: Item Type | No Grouping
Jump to: Journal Article
Number of items: 1.
Journal Article
Ruihley, Brody J. and Runyan, Rodney and Lear, Karen E. (2010) The use of sport celebrities in advertising : a replication and extension. Sport Marketing Quarterly, 19 (3). pp. 132-142. ISSN 1061-6934