Items where Author is "Rothermel, Marcella"

Journal Article

Bauer, Florian and Rothermel, Marcella and Tarba, Shlomo and Arslan, Ahmad and Uzelac, Borislav (2020) Marketing integration decisions, intermediate goals, and market expansion in horizontal acquisitions : how marketing fit moderates the relationships on intermediate goals. British Journal of Management, 31 (4). pp. 896-917. ISSN 1045-3172

Contribution in Book/Report/Proceedings

Rothermel, Marcella and Bauer, Florian (2015) Branding in mergers and acquisitions : Current research and contingent research questions. In: The Routledge Companion to Mergers and Acquisitions :. The Routledge Companion to Mergers and Acquisitions . Routledge, London, pp. 367-382. ISBN 9781134497720