Items where Author is "Rojas-Gaviria, Pilar"
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Preece, Chloe and Rojas-Gaviria, Pilar and Cappellini, Benedetta and Kerrigan, Finola and Hewer, Paul and Higgins, Leighanne and Sobande, Francesca (2025) Let’s ROC : A Dynamic Experience-Based Roadmap for Relational Engagement. European Journal of Marketing, 59 (6). pp. 1503-1520. ISSN 0309-0566