Items where Author is "Ramadan, Zahy"

Contribution in Book/Report/Proceedings

Ramadan, Zahy and Abosag, Ibrahim and Gadalla, Eman (2023) Less for More : Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? In: Advances in Digital Marketing and eCommerce - 4th International Conference, 2023 :. Springer Proceedings in Business and Economics . Springer, ESP, pp. 1-8. ISBN 9783031318351