Items where Author is "Qadeer, Faisal"

Sameeni, Maleeha Shahid and Ahmad, Wasim and Qadeer, Faisal (2024) Examining consequences of brand hate in business-to-business relationships : The moderating role of relationship length. Industrial Marketing Management, 122. pp. 26-36. ISSN 0019-8501

Sameeni, Maleeha Shahid and Qadeer, Faisal and Ahmad, Wasim and Filieri, Raffaele (2024) An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? Journal of Business Research, 173: 114469. ISSN 0148-2963