Items where Author is "Penz, Elfriede"

Contribution in Book/Report/Proceedings

Penz, Elfriede and Hogg, Margaret (2022) Consumer Decision Making in Omnichannel Environments. In: The Routledge Handbook of Digital Consumption :. Routledge International Handbooks, 1 (2nd ed). Routledge, London, pp. 297-307. ISBN 9781032329598

Penz, Elfriede and Hogg, Margaret (2013) Consumer decision making in online and offline environments. In: The Routledge companion to digital consumption :. Routledge, London, pp. 235-248. ISBN 9780415679923