Items where Author is "Penz, E"

Journal Article

Penz, E and Hogg, M K (2011) The role of mixed emotions in consumer behaviour: investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing, 45 (1/2). pp. 104-132. ISSN 0309-0566

Contribution in Book/Report/Proceedings

Hogg, M K and Penz, E (2008) Integrating approach-avoidance conflicts into consumer ambivalence: comparing retail contexts. In: Society for Consumer Psychology (San Francisco) - 2007 :. unknown, N/A.

Hogg, M K and Penz, E (2007) Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. In: European Advances in Consumer Research (Milan) - 2007 :. unknown, N/A.

Hogg, M K and Penz, E (2007) Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In: Brick and Mortar Shopping in the 21st Century :. Routledge, London and New York, pp. 53-83.

Penz, E and Hogg, M K (2007) Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. In: 36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007 :. unknown, N/A.

Penz, E and Hogg, M K (2006) Investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. In: European Marketing Academy Conference (Athens) - 2006 :. unknown, N/A, p. 178.