Items where Author is "Pauwels, Koen H."
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Hanssens, Dominique M. and Pauwels, Koen H. and Srinivasan, Shuba and Vanhuele, Marc and Yildirim, Gokhan (2014) Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33 (4). pp. 534-550. ISSN 0732-2399