Items where Author is "Patterson, P"

Daryanto, A and de Ruyter, K and Wetzels, M and Patterson, P (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5(5)). pp. 604-616. ISSN 0092-0703

Daryanto, A and de Ruyter, K and Wetzels, M and Patterson, P (2007) Exercise behaviour in loyalty program: the influence of regulatory focus. Advances in Consumer Research, 34. pp. 346-347. ISSN 0915-5524