Items where Author is "Ozdemir, Sena"

Journal Article

Sena, Vania and Karim, Shamsul and Ozdemir, Sena (2025) Do Brands Boost the Impact of Patents on Innovation Performance Among Innovation Collaborators? : Evidence from the UK. Industrial Marketing Management. ISSN 0019-8501 (In Press)

Ozdemir, Sena and Wang, Yichuan and Gupta, Suraksha and Sena, Vania and Zhang, ShiJie and Zhang, Minhao (2024) Customer Analytics and New Product Performance : The Role of Contingencies. Technological Forecasting and Social Change, 201: 123225. ISSN 0040-1625

Ozdemir, Sena and Fernandez de Arroyabe, Juan Carlos and Sena, Vania and Gupta, Suraksha (2023) Stakeholder Diversity and Collaborative Innovation : Integrating the Resource-Based View with Stakeholder Theory. Journal of Business Research, 164: 113955. ISSN 0148-2963

Sena, Vania and Kanungo, Rama and Ozdemir, Sena and Yannopoulou, Natalia and Patel, Parth (2023) Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation? British Journal of Management, 34 (3). pp. 1184-1214. ISSN 1467-8551

Gürbüz, Mustafa Çagri and Yurt, Oznur and Ozdemir, Sena and Sena, Vania and Yu, Wantao (2023) Global supply chains risks and COVID-19 : Supply chain structure as a mitigating strategy for Small and Medium-Sized Enterprises. Journal of Business Research, 155 (B): 113407. ISSN 0148-2963

Huang, Jin and Sena, Vania and Li, Jun and Ozdemir, Sena (2021) Message Framing in P2P Lending Relationships. Journal of Business Research, 122. pp. 761-773. ISSN 0148-2963

Ozdemir, Sena and Gupta, Suraksha (2021) Inter-organizational collaborations for social innovation and social value creation : Towards the development of new research agenda and theoretical perspectives. Industrial Marketing Management, 97. pp. 134-144. ISSN 0019-8501

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2021) Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets. Qualitative Market Research: An International Journal, 23 (4). pp. 627-661. ISSN 1352-2752

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Ozdemir, Sena and Kandemir, Destan and Eng, Teck Yong and Gupta, Suraksha (2020) Vertical stakeholder collaborations for firm innovativeness in new product development : The moderating roles of legal bonds and operational linkages. Journal of Business Research, 119. pp. 172-184. ISSN 0148-2963

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand : Consumer relationships and consumer loyalty. Journal of Business Research, 117. pp. 791-805. ISSN 0148-2963

Sena, Vania and Ozdemir, Sena (2020) Spillover effects of investment in big data analytics in B2B relationships : What is the role of human capital? Industrial Marketing Management, 86. pp. 77-89. ISSN 0019-8501

Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). pp. 233-243. ISSN 1051-712X

Wang, Yichuan and Kung, Lee Ann and Gupta, Suraksha and Ozdemir, Sena (2019) Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations : A Configurational Perspective. British Journal of Management, 30 (2). pp. 362-388. ISSN 1045-3172

Ozdemir, Sena and Kandemir, Destan and Eng, Teck Yong (2017) The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms. Industrial Marketing Management, 64. pp. 25-35. ISSN 0019-8501

Eng, Teck Yong and Ozdemir, Sena and Michelson, Grant (2016) Brand origin and country of production congruity : Evidence from the UK and China. Journal of Business Research, 69 (12). pp. 5703-5711. ISSN 0148-2963

Eng, Teck-Yong and Ozdemir, Sena (2014) International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies. Industrial Marketing Management, 43 (1). pp. 32-44. ISSN 0019-8501

Contribution in Book/Report/Proceedings

Sena, Vania and Ozdemir, Sena (2021) Big Data and SMEs. In: Big Data in Small Business : Data-Driven Growth in Small and Medium-Sized Enterprises. Edward Elgar, Cheltenham. ISBN 9781839100154