Items where Author is "Ou, Yi-Chun"
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Keiningham, Timothy L. and Ball, Joan and Benoit, Sabine and Bruce, Helen and Buoye, Alexander and Dzenkovska, Julija and Nasr, Linda and Ou, Yi-Chun and Zaki, Mohammed (2017) The Interplay of Customer Experience and Commitment. Journal of Services Marketing, 31 (2). pp. 148-160.