Items where Author is "Oetting, Martin"

Contribution in Book/Report/Proceedings

Dost, Florian and Sievert, Jens and Oetting, Martin (2011) Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. In: NA - Advances in Consumer Research :. UNSPECIFIED, pp. 410-416.