Items where Author is "Ocran, Adjoa"

Contribution to Conference

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) The Influence of Scandal on Celebrity Capital : Asset, Liability or Both? In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) Scandal and Celebrity Capital: Asset, Liability or Both? In: 11th EIASM Interpretive Consumer Research Workshop, 2022-06-09 - 2022-06-10, University of Liverpool.