Items where Author is "Naude, P"

Henneberg, S and Mouzas, S and Naude, P (2009) Going beyond customers - a business segmentation approach using network pictures to identify network segments. Journal of Business Market Management, 3 (2). pp. 91-113. ISSN 1864-0761

Naude, P and Henneberg, S and Mouzas, S (2009) Sense-making and management in business networks - some observations, considerations and a research agenda. Industrial Marketing Management, 39 (3). pp. 355-360. ISSN 0019-8501

Ivy, J and Naude, P (2004) Succeeding in the MBA marketplace : identifying the underlying factors. Journal of Higher Education Policy and Management, 26 (3). pp. 401-417. ISSN 1469-9508

Naude, P and Ivy, J (1998) The marketing strategies of universities in the United Kingdom. International Journal of Educational Management, 13 (2/3). pp. 126-134. ISSN 0951-354X