Items where Author is "Natti, Satu"

Marcos-Cuevas, Javier and Natti, Satu and Palo, Teea and Ryals, Lynette J. (2014) Implementing key account management : intraorganizational practices and associated dilemmas. Industrial Marketing Management, 43 (7). pp. 1216-1224. ISSN 0019-8501

Natti, Satu and Palo, Teea (2012) Key account management in business-to-business expert organisations : an exploratory study on the implementation process. Service Industries Journal, 32 (11). pp. 1837-1852. ISSN 0264-2069