Items where Author is "Mosier, Jon"

Noh, Mijeong and Runyan, Rodney and Mosier, Jon (2014) Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool. International Journal of Retail and Distribution Management, 42 (4). pp. 267-280. ISSN 0959-0552

Runyan, Rodney and Noh, Mijeong and Mosier, Jon (2013) What is cool? : operationalizing the construct in an apparel context. Journal of Fashion Marketing and Management, 17 (3). pp. 322-340. ISSN 1361-2026