Items where Author is "Mockaitis, A.I."

Journal Article

Mockaitis, A.I. and Salciuviene, Laura and Ghauri, P (2013) On what do consumer product preferences depend? : Determining domestic versus foreign product preferences in an emerging economy market. Journal of International Consumer Marketing. pp. 166-180. ISSN 1528-7068

Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Salciuviene, Laura and Chamseddine, N.J. and Mockaitis, A.I. and Surkiene, G. and Tsai, F.S. and Wu, L.L. and Esatoglu, E. and Koyuncu, M. and Gumus, M. and Oktem, K. (2009) Culture and Communication: Cultural Variations and Media Effectiveness. Administration and Society, 41 (7). pp. 850-877. ISSN 1552-3039

Contribution in Book/Report/Proceedings

Salciuviene, Laura and Mockaitis, A.I. and De Mattos, C and Ghauri, P (2007) Brand Image Perception across Cultures: a Study in Communication Sector. In: The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom :. UNSPECIFIED.

Salciuviene, Laura and Mockaitis, A.I. and Pranulis, V. (2006) Testing the Application of the CETSCALE for Use in Consumer Research in Lithuania. In: The 33rd AIB-UK 2006 Conference “International Business in the Age of Anxiety”, University of Manchester, Manchester, April. Conference Proceedings CD-ROM :. UNSPECIFIED, GBR.