Items where Author is "Mills, Scott"
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Number of items: 2.
Journal Article
Mills, Scott and Patterson, Anthony and Quinn, Lee (2015) Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand. Journal of Marketing Management, 31 (5-6). pp. 599-615. ISSN 0267-257X
Contribution in Book/Report/Proceedings
Mills, Scott and Patterson, Anthony and Lee, Quinn and Wolfheil, Markus (2023) Consuming Spontaneity in Extraordinary Experiences. In: ANZMAC 2023 : Marketing for Good. ANZMAC . UNSPECIFIED, NZL, p. 177.