Items where Author is "Miller, Kenneth E."
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Contribution in Book/Report/Proceedings
Salciuviene, Laura and Miller, Chip E. and Reardon, James and Mikoliunas, Tomas and Lee, Kelvin and Miller, Kenneth E. (2017) Media involvement and consumer attitude formation towards digital advertising. In: Academy of Marketing Conference AM2017 Proceedings :. Academy of Marketing, Hull. ISBN 9781527212718