Items where Author is "Mekonnen, A."

Mekonnen, A. and Harris, F. and Laing, A. (2008) Linking products to a cause or affinity group : Does this really make them more attractive to consumers? European Journal of Marketing, 42 (1-2). pp. 135-153. ISSN 0309-0566

Laing, Angus Wallace and Harris, Fiona and Mekonnen, A. (2004) Deconstructing Affinity Relationships : Consumers and Affinity Marketing. Journal of Customer Behaviour, 3 (2). pp. 215-228. ISSN 1475-3928