Items where Author is "Mcleay, Fraser"

Rodrigo, Padmali and Khan, Hina and Mcleay, Fraser (2014) An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products. In: Academy of Marketing Conference, 2011-07-05 - 2011-07-07.

Rodrigo, Padmali and Khan, Hina and Mcleay, Fraser (2013) The relevance of Country of Origin as a mean to achieve consumers’ desired end goals. In: Academy of Marketing Conference, 2013-07-08 - 2013-07-11.

Khan, Hina and Mcleay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011 : marketing field forever. UNSPECIFIED, GBR. ISBN 9780956112234