Items where Author is "McGuffog, Mary"

Sanghavi, Nitin and De Mattos, Claudio and McGuffog, Mary and Kumar, Jain and Salciuviene, Laura (2016) The Role of Online Reviews in Services Sector and Implications for Services Firms. In: Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham, pp. 849-850. ISBN 9783319298764