Items where Author is "McGoldrick, Peter J."

Contribution in Book/Report/Proceedings

McGoldrick, Peter J. and Liu, Chihling (2017) Application of Mixed Methods by Consumer Marketing Practitioners : Lessons for the Academy? Abstract. In: Developments in Marketing Science : Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer Nature, pp. 1463-1464. ISBN 9783319455952