Items where Author is "McGill, Ann"

Journal Article

De Langhe, Bart and van Osselaer, Stijn and Puntoni, Stefano and McGill, Ann (2014) Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences. Journal of Consumer Research, 41 (4). pp. 978-994. ISSN 0093-5301