Items where Author is "Mason, Katy J."

Journal Article

Leek, Sheena and Mason, Katy J. (2010) The utilization of network pictures to examine companies employees' perceptions of supplier relationships. Industrial Marketing Management, 39 (3). pp. 400-412. ISSN 0019-8501

Mason, Katy J. and Spring, M. (2008) The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services. LUMS Working Paper Series, 2008/0.

Mason, Katy J. (2007) Reframing business relationships : the impact of M&As. IMP Journal Seminar, Trondh. (Unpublished)

Mason, Katy J. and Mouzas, S. Flexible business models. European Journal of Marketing. (In Press)

Contribution in Book/Report/Proceedings

Mason, Katy J. and Oshri, I. (2008) Offshore Outsourcing : operating in emerging market economies. In: Knowledge processes in Globally Distributed Contexts. Palgrave MacMillan.

Mason, Katy J. (1999) The effect of new organisational forms on market orientation : maximizing customer value services. In: A collection of essays on complexity and management :. World Scientific, Singapore, pp. 74-96. ISBN 9789810237141

Mason, Katy J. Effect of new organisational forms on market orientation: maximizing customer value services. In: Complexity and Management: A Collection of Essays. UNSPECIFIED.

Contribution to Conference

Mason, Katy J. and Simöes, Claudia (2008) Corporate identity and business-to-business relationships. In: 37th EMAC Conference, 27-30th May 2008, University of Brighton.

Mason, Katy J. (2008) Markets, business models and growth of the firm. In: The 24th IMP Conference Studies on Business Interaction – Consequences for Business in Theory and Business in Practices, Thursday 4th September – Saturday 6th September 2008, Uppsala University.

Spring, Martin and Mason, Katy J. (2007) Product service systems and business models. In: Symposium on Procuring Complex Performance, 5th and 6th December 2007, Univeristy of Bath School of Management Operations and Supply Group. (Unpublished)

Mason, Katy J. and Mouzas, Stefanos (2007) Framing business relationships : the role of business models. In: 23rd IMP Conference.

Mason, Katy J. and Harris, L. C. (2004) Practitioner problems with gauging market orientation : an exploratory investigation. In: Academy of Marketing Conference 2004, 2004-01-01. (Unpublished)