Items where Author is "Marcos-Cuevas, Javier"

Journal Article

Marcos-Cuevas, Javier and Nätti, Satu and Palo, Teea Erja Marjaana and Baumann, Jasmin (2016) Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems. Industrial Marketing Management, 56. pp. 97-107. ISSN 0019-8501

Marcos-Cuevas, Javier and Natti, Satu and Palo, Teea and Ryals, Lynette J. (2014) Implementing key account management : intraorganizational practices and associated dilemmas. Industrial Marketing Management, 43 (7). pp. 1216-1224. ISSN 0019-8501