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Items where Author is "Malik, Aneela"

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Journal Article

Shaikh, Shayan and Malik, Aneela and Akram, Shakaib and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? : the role of bandwagon effects. International Marketing Review, 34 (4). pp. 498-513. ISSN 0265-1335

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