Items where Author is "Lukas, Bryan A."

Journal Article

Karpen, Ingo O. and Bove, Liliana L. and Lukas, Bryan A. and Zyphur, Michael J. (2015) Service-dominant orientation : measurement and impact on performance outcomes. Journal of Retailing, 91 (1). pp. 89-108. ISSN 0022-4359

Gruner, Richard L. and Homburg, Christian and Lukas, Bryan A. (2014) Firm-hosted online brand communities and new product success. Journal of the Academy of Marketing Science, 42 (1). pp. 29-48. ISSN 0092-0703