Items where Author is "Lu, Xianghua"

Journal Article

Phang, Chee Wei and Tan, Chuan Hoo and Sutanto, Juliana and Magagna, Fabio and Lu, Xianghua (2014) Leveraging O2O commerce for product promotion : an empirical investigation in mainland China. IEEE Transactions on Engineering Management, 61 (4). pp. 623-632. ISSN 0018-9391

Sutanto, Juliana and Phang, Chee Wei and Tan, Chuan Hoo and Lu, Xianghua (2011) Dr. Jekyll vis-à-vis Mr. Hyde : personality variation between virtual and real worlds. Information and Management, 48 (1). ISSN 0378-7206