Items where Author is "Liu, Rebecca Ru-Yuh"

Journal Article

Freel, Mark Stephen and Liu, Rebecca Ru-Yuh and Rammer, Christian (2019) The export additionality of innovation policy. Industrial and Corporate Change, 28 (5). 1257–1277. ISSN 0960-6491

Parkes, Geoff and Hart, Mark and Rudd, John and Liu, Rebecca Ru-Yuh (2018) The role of behavioural competences in predicting entrepreneurial funding resource orchestration. Cogent Business & Management, 5: 5: 1512833. pp. 1-29.

Zhang, Weifan and Liu, Rebecca Ru-Yuh and Chatwin, Chris (2016) The Chinese medical device market : market drivers and investment prospects. Journal of Commercial Biotechnology, 22 (2). pp. 33-39. ISSN 1462-8732

Liu, Rebecca Ru-Yuh (2016) Does Social Media Really Help? : from customer involvement to new product success. International Journal of Online Marketing, 6 (3): 2. pp. 15-33. ISSN 2156-1753

Zhang, Weifan and Liu, Rebecca Ru-Yuh and Chatwin, Chris (2016) Marketing authorization of medical devices in China. Journal of Commercial Biotechnology, 22 (1). pp. 15-22. ISSN 1462-8732

Zhang, Wiefan and Liu, Rebecca Ru-Yuh and Chatwin, Chris (2015) Investment guidance for the Chinese medical device market. Journal of Medical Marketing, 15 (1-2). pp. 4-9. ISSN 1745-7904

Contribution in Book/Report/Proceedings

Rammer, Christian and Ikeuchi, Kenta and Liu, Rebecca Ru-Yuh (2018) Internationalization and SME Innovations : An empirical study in Japan and in Germany. In: Proceedings of the 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE PORTO, PORTUGAL, JUNE 10-13 (14), 2018 :. Proceedings of the 25th IPDMC . UNSPECIFIED, PRT.

Wu, Ying and Stewart, Malcolm and Liu, Rebecca Ru-Yuh (2015) Social Networking Sites and Marketing Strategies. In: Handbook of Research on Integrating Social Media into Strategic Marketing :. IGI Global, Hershey, PA, pp. 207-239. ISBN 9781466683532

Liu, Rebecca Ru-Yuh and Kop, Aysegul Eda (2015) The Usage of Social Media in New Product Development Process : The benefits and the challenges. In: Handbook of Research on Integrating Social Media into Strategic Marketing :. IGI Global, Hershey, PA, pp. 120-139. ISBN 9781466683532

Monograph

Liu, Rebecca Ru-Yuh and Rammer, Christian (2016) The Contribution of Different Public Innovation Funding Programmes to SMEs’ Export Performance. Discussion Paper. Centre for European Economic Research, Mannheim.

Contribution to Conference

Liu, Rebecca Ru-Yuh and Hart, Susan (2016) A Learning Process for NPD in Business Networks. In: Innovation and Product Development Management, 2017-06-12.

Liu, Rebecca Ru-Yuh and Hart, Susan (2016) A Learning Process for NPD in Business Networks. In: Innovation and Product Development Management (IPDM) Conference, 2016-06-14.

Parkes, Geoff and Liu, Rebecca Ru-Yuh (2016) Let’s Put the Person Back into Entrepreneurship Research’ A study of entrepreneurs. In: Annual British Academy of Management (BAM) Conference, 2016-09-02.

Rammer, Christian and Liu, Rebecca Ru-Yuh (2016) Public Funding, Innovation and Market Expansion for SMEs : A fifteen-year longitudinal study in Germany. In: American Marketing Association (AMA), 2016-06-23 - 2016-06-25, California Polytechnic State University.

Nishimura, Yoichiro and Liu, Rebecca Ru-Yuh (2016) What Deters Foreign Divestment? : A Time-Series Study of Japanese Parent Firms. In: 36th SMS Annual International Conference, 2016-09-17 - 2016-09-20.

Liu, Rebecca Ru-Yuh and Wu, W and Tuncay-Celikel, A (2015) Corporate Social Capital : The Bright Side and the Dark Side. In: British Academy of Management, 2015-05-10, Portsmouth.

Liu, Rebecca Ru-Yuh and Rayman-Bacchust, Lez (2014) Absorptive Capacity, Dynamic Capabilities and Product Innovation. In: British Academy of Management, 2014-09-02.

Liu, Rebecca Ru-Yuh and Hart, Susan (2012) From Network Collaboration to New Product Development Time. In: European Marketing Academy (EMAC) Conference, 2012-05-23.