Items where Author is "Liu, Jiahui"

Han, Chen and Liu, Jiahui and Zhang, Shuman and Nielsen, Bo Bernhard (2023) Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation. European Journal of Marketing, 57 (5). pp. 1531-1559. ISSN 0309-0566

Liu, Jiahui and Han, Chen and Zhang, Shuman and Nielsen, Bo (2021) Marketing Capabilities, Technological Innovation, and Management Innovation : An Outside-in Approach. Academy of Management Proceedings, 2021 (1). ISSN 0065-0668