Items where Author is "Libai, Barak"

Dost, Florian and Phieler, Ulrike and Haenlein, Michael and Libai, Barak (2019) Seeding as Part of the Marketing Mix : Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods. Journal of Marketing, 83 (2). pp. 62-81. ISSN 0022-2429