Items where Author is "Li, Fangfang"
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Journal Article
Le, Khanh Bao Quang and Khan, Hina and Li, Fangfang and Kunz, Werner H. (2026) More Than Saying “It's AI” : How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion. Psychology and Marketing. ISSN 0742-6046