Items where Author is "Li, Fang Fang"
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Contribution in Book/Report/Proceedings
Le, Khanh and Khan, Hina and Li, Fang Fang and Kunz, Werner (2025) Tactical Disclosure: Does Revealing Artificial Intelligence Involvement in Ad Creation Process Influence Persuasion? In: Australian & New Zealand Marketing , Academy Conference (ANZMAC), Macquire University, Sydney, Australia, 1-3rd December :. UNSPECIFIED. (Unpublished)