Items where Author is "Lewis, C"
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Auty, S G and Lewis, C (2004) Exploring children's choice: the reminder effect of product placement. Psychology and Marketing, 21 (9). pp. 697-713. ISSN 0742-6046
Auty, S G and Lewis, C (2004) The delicious paradox: preconscious processing of product placements by children. In: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion :. Lawrence Erlbaum Associates, New Jersey, pp. 177-133. ISBN 0-8058-4641-7