Items where Author is "Leung, Eugina"

Journal Article

Leung, Eugina and Paolacci, Gabriele and Puntoni, Stefano (2018) Man versus machine : Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55 (6). pp. 818-831. ISSN 0022-2437

Contribution in Book/Report/Proceedings

Leung, Eugina and Paolacci, Gabriele and Puntoni, Stefano (2019) How technology shapes identity-based consumer behavior. In: Handbook of Research on Identity Theory in Marketing :. Edward Elgar Publishing Ltd., Cheltenham, pp. 240-254. ISBN 9781788117722