Items where Author is "Lee, Younjoon"

Journal Article

Lee, Younjoon and Evans, Martyn (2012) What drives organisations to employ design-driven approaches? A study of fast moving consumer goods brand development. Design Management Journal, 7 (1). pp. 74-88. ISSN 1045-7194

Contribution in Book/Report/Proceedings

Lee, Younjoon and Evans, Martyn (2012) A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. In: Leading innovation through design :. UNSPECIFIED, USA, pp. 654-665.

Thesis

Lee, Younjoon (2012) An Investigation into Design-driven Approaches within Fast Moving Consumer Goods Brand Development. PhD thesis, Lancaster University.