Items where Author is "Lear, Karen E."
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Ruihley, Brody J. and Runyan, Rodney and Lear, Karen E. (2010) The use of sport celebrities in advertising : a replication and extension. Sport Marketing Quarterly, 19 (3). pp. 132-142. ISSN 1061-6934
Lear, Karen E. and Runyan, Rodney and Whitaker, William H. (2009) Sports celebrity endorsements and retailing : can athletes provide a competitive advantage? International Journal of Retail and Distribution Management, 37 (4). pp. 308-321. ISSN 0959-0552