Items where Author is "Kouropalatis, Y."
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Hughes, P. and Morgan, R.E. and Hodgkinson, I.R. and Kouropalatis, Y. and Lindgreen, A. (2020) A diagnostic tool to determine a strategic Improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management, 88. pp. 485-499. ISSN 0019-8501