Items where Author is "Koufopoulos, Dimitrios"

Journal Article

Gupta, Suraksha and Yan, Chaonan and Wang, Yichuan and Zhang, Minhao and Ozdemir, Sena and Koufopoulos, Dimitrios (2025) What Makes Local Retailers Commit to Multinational Brands: Evidence from Multinational Brand-Retailer Dyads in Emerging Markets. Industrial Marketing Management, 129. pp. 134-150. ISSN 0019-8501