Items where Author is "Kop, Aysegul Eda"

Liu, Rebecca Ru-Yuh and Kop, Aysegul Eda (2015) The Usage of Social Media in New Product Development Process : The benefits and the challenges. In: Handbook of Research on Integrating Social Media into Strategic Marketing :. IGI Global, Hershey, PA, pp. 120-139. ISBN 9781466683532